Dell Senior Advisor - Experiential Marketing in Hopkinton, Massachusetts

Job Description:

Senior Advisor, Experiential Marketing – Sponsorship Activation

Location: Hopkinton, MA or Round Rock, TX

Dell’s Experiential Marketing team is responsible for the overall strategy, design and execution of all of Dell’s major internal and external events. As part of the team focusing on sponsorship activation, the Senior Advisor will be responsible for designing and executing sponsorship programs that engage our partner ecosystem at tier 1 global events, including tradeshows, user conferences, product launches and internal events.

Duties and Responsibilities:

  • Responsible for growing and evolving sponsorship strategy for tier 1 global events; focused on establishing a new partner engagement

  • Collaborate with senior leadership and event organizers to build event-specific sponsorship plans, identifying goals, metrics and revenue targets in support of the overall event experience and program budgets

  • Drive consultative selling motion by influencing and building relationships directly with external partners, in coordination with internal partner and alliance stakeholders, to recommend the right mix of marketing investments for key ecosystem partners

  • Develop global sponsorship packages that create innovative opportunities for ecosystem partners, while enhancing the attendee and event experience

  • Ensure all sponsorship entitlements are fulfilled and provide reconciliation and metrics post event



  • 8+ years of relevant work experience in marketing programs, event planning, sponsorship or marketing communications

  • Advanced knowledge of and experience in managing special events and targeted customer/partner engagements that achieve goals and generate results

  • Skilled negotiator with sales experience and ability to foster consultative relationships that drive incremental value and sponsorship revenue

  • Proven ability to conceptualize, manage, and execute on sponsorship programs in support of medium and large-scale events

  • Strong attention to detail, impeccable customer service and creativity in problem-solving

  • Knowledge of competitive environment and partner landscape

  • Ability to work in a highly dynamic and fast-paced environment

  • Strong communication skills


  • Bachelor’s degree or equivalent experience

  • High tech industry experience

  • Knowledge of partner funding models including MDF

EMC Values:

When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.

Dell is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. Dell encourages applicants of all ages.

Critical Hiring Criteria:

Functional Area(s):

Marketing & Communications


EMC Corporate

Business Unit:



US - Massachusetts - Hopkinton